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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan of a beauty studio with the focus on marketing communication
 Nguyen, Thu Ha ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
The Bachelor's thesis 'Business plan of a beauty studio with the focus on marketing communication' aims to create a realistic business plan of a beauty studio which is - SWOT analysis and Porter's analysis business, whereas Porter's analysis of five forces examines the market competitors of the
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Strategic analysis of Small Business Drogerie Deštná
 Mašková, Jana ; Sieber, Patrik (advisor) ; Krause, Josef (referee)
Bachelor's thesis devotes causes of strategic analysis in conditions of small and medium-sized enterprises. Choosing appropriate methods in accordance with characteristics of a business thesis describes external and internal environment of company- drogerie Deštná. The objectives of this thesis is to describe the current situation of the company define its strategic position on the market and suggest some possible steps based on the analysis. Those steps are primarily focused on keeping the company's current position on the market.
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